The first thing you need to do is to look at your site as if you were a first-time visitor. A lot of marketers tend to ignore this, and go into full-on sales mode. They don't realize that if someone tried to do that to them, they would not like it. Think about what you like and dislike on websites, and let that be your guide.
Make sure you have a search box. This can be really helpful for a number of reasons. If someone has found you randomly, they may want to know if your site has the information they need. If they are interested in certain topics, you will be able to find out what they want to know, and ultimately give it to them.
Offer free or low-cost downloads. People love getting things for free, and if you give them useful information for free, they will like you. Try giving them a sample of what your main product offers, or a sample of the full-price work that you provide. This allows them to get used to your style and to determine without risk whether they want more of what you have to give them.
Ask people to sign up for updates or a newsletter. Not only will this allow them to get more of the information they need, a list will allow you to build a group of dedicated visitors who can eventually become valued customers.
Start a blog. This can be a place where you talk about updates to your site or product, or you can talk about relevant subjects in your industry. This interest people in your services or products, because they become interested in you as a blogger.
Have a discussion board. This can be a lot of work, so you may not want to do this until the other parts of your site are set up, but forums and message boards can be a great way for your visitors to talk to you and each other. In fact, they can keep it running without you. Because the conversations continue, everyone has a reason to visit your site every day, which means more traffic for you, and eventually more sales.
Your website needs to do more than display splashy graphics and bold fonts. By heeding the tips in this article, you are going to give your site visitors a chance to build a relationship with you. That relationship will then translate into sales, if you continue to work hard.