If you know what digital marketing is, you should know how
effective it has become today. Well, sometimes it is found that beginners face
a few common misconceptions about digital marketing. And eventually, they have
to taste early defeat in this challenging market. Believe it or not, I have
also gone through the same situations. This is why; I feel I must tell you what
things can primarily have negative impacts on your digital media marketing
efforts.
It is no doubt that in this technology driven world, digital
media based marketing has given the business development a new boosting towards
faster growth. But following are some common mistakes that a newbie should
avoid:
1. Higher time consumption versus fewer results: The first thing that disappoints a beginner is
time against results. It is a fact that there is hardly any short cut to
success (except pay-per-click advertisement) in the digital or the online
marketing sphere! When you begin to start market your business online, you have
to wait and watch for results for some time. After a few outcomes, rework on
strategy can lead to expected results. But this does not mean that you should
stop working on digital media based marketing ploys. One thing you must
remember or convey to your superiors that results of digital marketing stay for
a long time. Once the flow of business beings, it does far better in revenue
collection than off-line marketing processes, head
of product recruitment.
2. It is too technical and hard to track or measure: I can personally tell you that I have
come across people who simply try to negate digital or online marketing as it
is a bit technical. Some of my friends and even clients are heard to say,
"You people better understand things as you have the technical
knowhow". But let me tell you my friends, I am not at all technical person
and I do not hold any technical degree. Yet, Googling around and with the help
of some of my friends, I am now easily handling my own site's online marketing
process. And talking about the tracking process, I can say there are so many
tools to analyze and trace the output of your digital marketing efforts. For
example, there are many keyword analysis tools that help you know the best
keywords or phrases that would help you move forward and outperform your
competitors on Google search results.
3. You need to invest lump sum money for success: Another setback that can really affect a
beginner to take the first firm step in the domain of digital or online
marketing is a money issue. Some people have a big misconception that digital
or online marketing means an investment of a considerable part of your
marketing budget. But this is not at all true. Whether you employ any digital
marketing expert or yourself begin to work in this domain, very nominal
investment can start showing you greater results. You can expect better results
from other conventional marketing ploys even. There are so many free techniques
that can be implemented to get firsthand results.
4. SEO is going to die so stop this nonsense: There are so many Big Brothers who have grown
some deep knowledge in themselves about Google and SEO. They have the judgment
- Google now does not allow or adhere to conventional practices of optimization
of web pages (Meta tags, content etc.) so it is not necessary to invest your
money in digital or online marketing (SEO is certainly the part of it). It
would be better to follow other techniques. These types of conceptions are
nothing but misconceptions about digital marketing! The on-page SEO (working on
Meta and content) still has importance to Google and other search engines.
Those ploys guide search crawlers to index and show the best results against
the user queries. Yes, SEO techniques are becoming advanced to bring the best
results to the customers and it is not going to die till the search engines are
in the market.
5. Social networking is all digital or online marketing: In this era of 'Facebook', 'Twitter',
'what's Up' people are growing a deep misconception in themselves. They have
started to think that social media marketing is all in all in digital
marketing. If you can market you business in social channels, you then do not
need to do anything else. But for the beginners I must say, stop thinking
likewise! If you search, you would find there are so many other techniques that
help in bringing results. Do not indulge your time entirely on social media
marketing. For example, you have to know and work on making your online
presence mobile friendly to reach the greatest number of people. And to do
that, you have to know some key techniques that stand as a part of digital
media based marketing.
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